DeFacto is launching the Dreams from Fabric (Kumaştan Hayaller) social responsibility project in collaboration with the Hope Foundation for Children with Cancer (KAÇUV). Within the scope of the project, surplus fabrics will be turned into products by vocational high school students and offered for sale in DeFacto stores for the benefit of KAÇUV.
DeFacto, one of the leading brands in the Turkish ready-to-wear sector, has launched a social responsibility project to support the Hope Foundation for Children with Cancer (KAÇUV). Within the scope of the Dreams from Fabric project, surplus fabrics and accessories obtained from DeFacto factories are sent to vocational high schools through the provincial and district National Education Directorates with which protocols have been signed. The design and production of the products are carried out by female students studying at these schools.
KAÇUV projects will be supported with the revenue generated from the products offered for sale in DeFacto stores across Türkiye.
“WE WILL TAKE IT ACROSS TÜRKİYE”
The social responsibility project ‘Dreams from Fabric’, built with a long-term and sustainable structure, aims to raise awareness for children undergoing cancer treatment. Within the same project, unused or surplus fabrics and accessories will also be recycled.
Commenting on the matter, DeFacto CEO İhsan Ateş said: “We continue our investments in every field for the economic and human development of our country. In particular, in terms of social responsibility, we take care to support initiatives by implementing meaningful projects that can be left as a legacy to society. We believe the Dreams from Fabric project will set an exemplary model in this respect. We launched the first phase of the project in Istanbul under the protocols we signed with the Küçükçekmece and Beylikdüzü District National Education Directorates. Product sales continue at our store in ÖzdilekPark Istanbul shopping mall. All revenue generated is used to support the projects of the Hope Foundation for Children with Cancer (KAÇUV). Our goal is to take the Dreams from Fabric project across Türkiye and to carry more hope. To this end, we plan to extend and expand our project to provinces such as Kocaeli, Tekirdağ, Balıkesir, Sivas, Samsun and Diyarbakır, respectively.”
“IDLE FABRICS ARE BECOMING HOPE FOR OUR CHILDREN”
KAÇUV Chairperson of the Board Prof. Dr. İnci Yıldız spoke as follows: “Approximately 3,500 children are diagnosed with cancer in Türkiye every year. This figure approaches 5 thousand when relapses are included. As a foundation, our main goal is to ensure the continuity of treatment for children whose treatment is at risk of being interrupted due to financial problems, and to create psychological support and a treatment environment suited to child psychology, which are important needs in the fight against cancer. With DeFacto, we have entered into a highly valuable collaboration that will support our efforts to improve and ease the conditions of our children and their families during this difficult treatment process. Our students at vocational high schools used idle fabrics to turn their own designs into products that will be a source of hope for our children. We are very happy both with the interest our students have shown and with this collaboration becoming a social responsibility project that will raise awareness in many different areas, from education to health. We thank DeFacto for becoming hope for the dreams of our children undergoing treatment.”
