About Us

As DeFacto, we started an exciting journey in 2005.

In this journey we set out to bring a fresh perspective to Turkish fashion and to bring our brand new, high quality and original designs to consumers all over the world, we have accomplished many important works and achievements.

100

In the country

500 +

In store

12.000 ±

Employee

%47

Growth

As DeFacto, we set out in 2004 to bring a fresh perspective to Turkish fashion and to bring our quality and original designs to consumers all over the world. Since the day we were founded, we have accomplished important works and achievements by keeping our excitement alive.

Continuing our efforts to become a global Turkish brand, we have touched the lives of millions of customers all over the world with more than 500 stores and online marketplaces in 100 countries. We have adopted innovation and renewal as our corporate culture. In this direction, we brought our DeFacto BABY, DeFacto KIDS, FIT Tech, DeFacto COOOL, DeFacto LIFE, DeFacto MODEST, DeFacto PLUS, DeFacto STUDIO, DeFacto LIFE brands to our customers for the needs of consumers of all ages. As the founder of the concept of 'Accessible Fashion', we delivered our quality products to consumers from all segments at accessible prices.

 

As the DeFacto family, which has approximately 13 thousand members, we are dedicated to offering a fashion concept where everyone can feel comfortable and good with the motto 'you should love yourself first'. Because; we know how important it is for everyone to love themselves first. One of the things that make us who we are is our style. The easiest way to make what we wear fit us is to look the way we feel inside.

Now we invite everyone to look and feel good from the inside.

2005
2006
2011
2012
2005
2005

Our first store was opened in Istanbul.

2006
2006

Our first TV commercials went on air.

2011
2011

We opened our first franchise store in Azerbaijan

We became the 2nd largest brand in the Turkish Ready-to-Wear sector.

2012
2012

Our international e-commerce site is live