At DeFacto, we embarked on an exciting journey in 2005.
On this journey, which we set out on to bring a fresh perspective to Turkish fashion and to bring our brand-new, high-quality and original designs to consumers all around the world, we have achieved very important work and successes.
In 2004, DeFacto set out to bring a fresh perspective to Turkish fashion and to bring our high-quality and original designs to consumers all around the world. Since the day we were founded, we have always kept our excitement alive and achieved important work and successes.
Continuing our work with the goal of becoming a global Turkish brand, we have touched the lives of millions of customers worldwide through more than 500 stores in 100 countries and online marketplaces. We have embraced innovation and renewal as our corporate culture. Accordingly, we have brought our brands DeFacto BABY, DeFacto KIDS, FIT Tech, DeFacto COOOL, DeFacto LIFE, DeFacto MODEST, DeFacto PLUS, DeFacto STUDIO and DeFacto LIFE to our customers, addressing the needs of consumers of all ages. As the founder of the ‘Accessible Fashion’ concept, we have delivered our quality products to consumers from all walks of life at accessible prices.
As the DeFacto family of approximately 13 thousand members, with the motto ‘first, love yourself’, we have dedicated ourselves to offering a fashion concept in which everyone feels comfortable and good. Because we know how important it is for everyone to love themselves first. One of the things that makes us who we are is our style. And the easiest way to make what we wear suit us is to look the way we feel inside.
Now we invite everyone to look the way they feel and to feel good.
Our first store opened in Istanbul.
Our first TV commercials went on air.
We opened our first franchise store in Azerbaijan
We became the second-largest brand in the Turkish ready-to-wear sector.
Our international e-commerce site went live
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DeFacto Perakende Tic. Aş
DeFacto Plaza Basın Ekspres Yolu Bahariye Cad. No.31 34303 Halkalı Küçükçekmece İSTANBUL
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@DeFacto 2025
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We have brought the dominance of natural tones to our Colored Cotton collection. In our colored cotton collection, dominated by natural tones, we produced without using dyes and while saving water, thanks to naturally occurring colored heirloom cotton seeds. In this way, with our sustainable collection, we achieved up to 35% savings in energy and water and a 90% reduction in chemical use. In our collection made from non-GMO colored heirloom cotton seeds, we highlighted beige and light brown shades, with natural tones dominating.
Our collection, created with minimal print and embroidery details, was designed and produced with an approach that is friendly to skin and nature. In our collection, which favors natural and soft colors that are this season’s trend, the fabrics use natural colors produced from the extracts of plant waste that occurs naturally in nature and from clays formed by natural agents. Our collection takes its color from natural plant waste such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigofera and lavender leaves. During fabric dyeing and production, we paid attention to water and energy efficiency and took care to keep water consumption to a minimum.
In preparing our collection, in addition to using natural dyes, we also paid attention to water and energy efficiency by achieving 88% water and 55% energy savings during dyeing and production, and took care to protect the future.
Our Olive Leather Collection was created by bringing together 100% vegan, plant-based and 100% recyclable products. Our collection was prepared with vegan olive leather, which contains no animal fibers such as wool, fur or silk and in which no animal materials are used at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions in the production stage by 94%. In this way, we showed respect for nature and prevented waste generation.
With our Apple Skin Collection, produced by recycling the peels and pomace of industrially processed apples, in addition to the benefit we provide to the environment, we offered farmers the opportunity to earn a second income from waste management. In this way, we strengthened the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other raw materials that contain intensive chemicals by lowering energy consumption and emissions across the entire chain.
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2030
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Our Sustainability Journey
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2021
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