About Us

At DeFacto, we embarked on an exciting journey in 2005.

On this journey, which we set out on to bring a fresh perspective to Turkish fashion and to bring our brand-new, high-quality and original designs to consumers all around the world, we have achieved very important work and successes.

100

Countries

500 +

Stores

12.000 ±

Employees

%47

Growth

In 2004, DeFacto set out to bring a fresh perspective to Turkish fashion and to bring our high-quality and original designs to consumers all around the world. Since the day we were founded, we have always kept our excitement alive and achieved important work and successes.

Continuing our work with the goal of becoming a global Turkish brand, we have touched the lives of millions of customers worldwide through more than 500 stores in 100 countries and online marketplaces. We have embraced innovation and renewal as our corporate culture. Accordingly, we have brought our brands DeFacto BABY, DeFacto KIDS, FIT Tech, DeFacto COOOL, DeFacto LIFE, DeFacto MODEST, DeFacto PLUS, DeFacto STUDIO and DeFacto LIFE to our customers, addressing the needs of consumers of all ages. As the founder of the ‘Accessible Fashion’ concept, we have delivered our quality products to consumers from all walks of life at accessible prices.

 

As the DeFacto family of approximately 13 thousand members, with the motto ‘first, love yourself’, we have dedicated ourselves to offering a fashion concept in which everyone feels comfortable and good. Because we know how important it is for everyone to love themselves first. One of the things that makes us who we are is our style. And the easiest way to make what we wear suit us is to look the way we feel inside.

Now we invite everyone to look the way they feel and to feel good.

2005
2006
2011
2012
2005
2005

Our first store opened in Istanbul.

2006
2006

Our first TV commercials went on air.

2011
2011

We opened our first franchise store in Azerbaijan

We became the second-largest brand in the Turkish ready-to-wear sector.

2012
2012

Our international e-commerce site went live