As DeFacto, we started an exciting journey in 2005.
In this journey we set out to bring a fresh perspective to Turkish fashion and to bring our brand new, high quality and original designs to consumers all over the world, we have accomplished many important works and achievements.
As DeFacto, we set out in 2004 to bring a fresh perspective to Turkish fashion and to bring our quality and original designs to consumers all over the world. Since the day we were founded, we have accomplished important works and achievements by keeping our excitement alive.
Continuing our efforts to become a global Turkish brand, we have touched the lives of millions of customers all over the world with more than 500 stores and online marketplaces in 100 countries. We have adopted innovation and renewal as our corporate culture. In this direction, we brought our DeFacto BABY, DeFacto KIDS, FIT Tech, DeFacto COOOL, DeFacto LIFE, DeFacto MODEST, DeFacto PLUS, DeFacto STUDIO, DeFacto LIFE brands to our customers for the needs of consumers of all ages. As the founder of the concept of 'Accessible Fashion', we delivered our quality products to consumers from all segments at accessible prices.
As the DeFacto family, which has approximately 13 thousand members, we are dedicated to offering a fashion concept where everyone can feel comfortable and good with the motto 'you should love yourself first'. Because; we know how important it is for everyone to love themselves first. One of the things that make us who we are is our style. The easiest way to make what we wear fit us is to look the way we feel inside.
Now we invite everyone to look and feel good from the inside.
Our first store was opened in Istanbul.
Our first TV commercials went on air.
We opened our first franchise store in Azerbaijan
We became the 2nd largest brand in the Turkish Ready-to-Wear sector.
Our international e-commerce site is live
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DeFacto Perakende Tic. Aş
DeFacto Plaza Basın Ekspres Yolu Bahariye Cad. No.31 34303 Halkalı Küçükçekmece İSTANBUL
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@DeFacto 2025
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We carried the dominance of natural tones to our Colored Cotton collection. With our colored cotton collection, which is dominated by natural tones, we produced without using dyes and saving water thanks to the colored ancestor cotton seeds that exist spontaneously. In this way, we achieved up to 35% energy and water savings and 90% reduction in chemical use with our sustainable collection. In our collection, which we produced from non-GMO colored ancestor cotton seeds, we highlighted beige and light brown colors in the dominance of natural tones.
Our collection, created with minimal print and embroidery details, was designed and produced with a skin and nature friendly approach. In our collection, where natural and soft colors, the trend of the season, are preferred, natural colors produced from the extracts of plant wastes that occur spontaneously in nature and clays produced by natural factors are used in the fabrics. Our collection got its color from natural plant wastes such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigo fera, lavender leaf. During the fabric dyeing and production phase, we paid attention to water and energy efficiency and paid attention to minimum water consumption.
In addition to the use of natural dyes in the preparation of our collection, we have also considered water and energy efficiency by saving 88% water and 55% energy during the dyeing and production stages, and we have taken care to protect the future.
Our Olive Leather Collection was created by combining 100% vegan, plant-based and 100% recycled products. Our collection is made with vegan olive leather, which does not contain any animal fibers such as wool, fur and silk and does not use animal materials at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions by 94% during the production phase. In this way, we prevented waste production by respecting nature.
With the Apple Skin Collection, which we produced by recycling the peels and pulp of industrially processed apples, we not only benefited the environment but also offered farmers the opportunity to earn a second income from waste management, thus strengthening the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other chemical-intensive raw materials, reducing energy consumption and emissions along the entire chain.
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2030
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Our Sustainability Journey
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