DeFacto LIFE
We believe that, drawing strength from sustainability in all processes from design to product, from product to production, and from production to customer, we will help bring the world, people and society to a better place. By turning the power of fashion into good across the supply chain, we want to play an active role, with a holistic vision, in ensuring that all parties are treated with respect and sensitivity.
Our Promise;
To always work for a better, more sustainable society by producing in harmony with nature and with care for the environment.
What are sustainable and eco-friendly shopping choices, and what should be taken into consideration?
At DeFacto, we want to make this easy. That is why our goal is to ensure that our products are made from materials sourced from recycled or sustainable sources. We offer this through our DeFacto LIFE options.
Look for the green-labeled products!
Ecologically grown cotton is cultivated without chemical pesticides or fertilizers and contains no genetically modified organisms (GMOs). In this way, it helps preserve seed biodiversity and soil fertility.
By limiting water consumption and greenhouse gas emissions, this process helps reduce the effects of climate change.
Aware of these benefits of organic cotton, at DeFacto we use ecologically grown cotton certified by the Organic Content Standard (OCS) or the Global Organic Textile Standard (GOTS), which ensure control of the entire process from raw material to final product.
Organic Cotton
Ecologically grown cotton is cultivated without chemical pesticides or fertilizers and contains no genetically modified organisms (GMOs). In this way, it helps preserve seed biodiversity and soil fertility.
By limiting water consumption and greenhouse gas emissions, this process helps reduce the effects of climate change.
Aware of these benefits of organic cotton, at DeFacto we use ecologically grown cotton certified by the Organic Content Standard (OCS) or the Global Organic Textile Standard (GOTS), which ensure control of the entire process from raw material to final product.
Better Cotton
It is produced by farmers recognized by Better Cotton. Better Cotton is a non-profit organization that provides farmer training on the principles of decent work, efficient water use, and protecting the soil and the natural environment. Better Cotton is sourced through a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to final products, but Better Cotton farmers benefit from demand for Better Cotton in volumes equivalent to the quantities we source.
At DeFacto, through our Better Cotton membership, which supports environmental health and the development of cotton farmers, we are proud to support the application of sustainable farming principles in cotton production.
At DeFacto, we commit to sourcing 50% of our cotton as Better Cotton by 2027.
It is produced by farmers recognized by Better Cotton. Better Cotton is a non-profit organization that provides farmer training on the principles of decent work, efficient water use, and protecting the soil and the natural environment.
Better Cotton is sourced through a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to final products, but Better Cotton farmers benefit from demand for Better Cotton in volumes equivalent to the quantities we source.
At DeFacto, through our Better Cotton membership, which supports environmental health and the development of cotton farmers, we are proud to support the application of sustainable farming principles in cotton production.
At DeFacto, we commit to sourcing 50% of our cotton as Better Cotton by 2027.
Regenerative Cotton
Regenerative cotton is cotton produced through agricultural practices that aim to improve soil health, restore the ecosystem and increase biodiversity. Unlike conventional farming, regenerative agriculture aims to preserve the soil’s natural cycles and structure, offering a more sustainable agricultural practice. In regenerative cotton production, the use of chemical fertilizers and pesticides is minimized, the accumulation of organic matter in the soil is encouraged, and carbon is returned to the soil. Going beyond sustainable agriculture, this method improves soil health and increases biodiversity. Accordingly, we use regenerative cotton certified by the Regenagri Content Standard (RegenagriCS) in our products.
Regenerative cotton is cotton produced through agricultural practices that aim to improve soil health, restore the ecosystem and increase biodiversity.
Unlike conventional farming, regenerative agriculture aims to preserve the soil’s natural cycles and structure, offering a more sustainable agricultural practice. In regenerative cotton production, the use of chemical fertilizers and pesticides is minimized, the accumulation of organic matter in the soil is encouraged, and carbon is returned to the soil. Going beyond sustainable agriculture, this method improves soil health and increases biodiversity. Accordingly, we use regenerative cotton certified by the Regenagri Content Standard (RegenagriCS) in our products.
Linen
Linen is a durable, natural material made from the flax plant. Compared with cotton, it requires very little water. European Flax certified linen is produced with sustainable farming methods that minimize the use of chemical fertilizers and pesticides and with care for the protection of natural resources, and we contribute to reducing the carbon footprint while minimizing environmental impact.
Linen is a durable, natural material made from the flax plant. Compared with cotton, it requires very little water. European Flax certified linen is produced with sustainable farming methods that minimize the use of chemical fertilizers and pesticides and with care for the protection of natural resources, and we contribute to reducing the carbon footprint while minimizing environmental impact.
Recycled cotton is a material obtained by collecting and reprocessing textile waste or unused cotton garments. In this process, old fabrics are broken down into fibers and used again in yarn production.
We use recycled cotton certified by the Global Recycled Standard (GRS) or the Recycled Content Standard (RCS), which ensure control of the entire process from raw material to final product.
The circular production system ensures that waste is recycled and becomes a resource again. Within this approach, textile waste is sorted, ground and blended with virgin yarns to produce recycled yarns. In this way, by reducing the use of virgin raw materials, the consumption of water, energy and natural resources is also significantly reduced.
In this context, we use recycled polyester certified by the Global Recycled Standard (GRS) or the Recycled Content Standard (RCS), which ensure the traceability and reliability of the entire process from raw material to final product.
Recycled acrylic is a synthetic fiber obtained by recycling old acrylic garments, textile waste or industrial acrylic materials. In the recycling process, this waste is collected.
We use recycled acrylic certified by the Global Recycled Standard (GRS) or the Recycled Content Standard (RCS), which ensure control of the entire process from raw material to final product.
Recycled polyurethane (PU) is a material generally obtained by recycling old PU products, industrial waste or scrap generated during production.
We use recycled PU certified by the Global Recycled Standard (GRS) or the Recycled Content Standard (RCS), which ensure control of the entire process from raw material to final product.
Recycled nylon is a new type of nylon obtained by collecting and processing waste nylon materials, such as used textile products, fishing nets or packaging.
We use recycled nylon certified by the Global Recycled Standard (GRS) or the Recycled Content Standard (RCS), which ensure control of the entire process from raw material to final product.
Lyocell
Lyocell is a renewable, fully natural material made from plant-based cellulose (for example, cellulose from trees). Using raw material obtained from FSC-certified forests, it is produced in an environmentally friendly closed-loop system in which 99.5% of chemical solvents are recovered. It consumes far less water than conventional cotton
production and biodegrades easily in nature.
Modal
This fiber is a renewable, fully natural material made from plant-based cellulose (for example, cellulose from trees). With its closed-loop production system, TENCEL™ Modal minimizes water and energy use while also enabling the recovery of the chemicals used.
Viscose
Viscose is a renewable, fully natural material made from plant-based cellulose (for example, cellulose from trees).
ECOVERO™ Viscose, developed by Lenzing™, is made from cellulose obtained from FSC-certified forests and reduces its environmental impact with lower water and energy consumption than conventional viscose; it is also biodegradable in nature.
At DeFacto, we continue to strengthen our understanding of sustainable fashion. Through our collaboration with Maritaş Denim, Türkiye’s first denim fabric producer, we have brought our Regenerative Denim Collection, which contains natural cotton, to our customers.
+Saves water (80%). +Contains no chemicals. +Reduces effects that cause climate change.
While bleaching a pair of jeans normally requires 16 liters of water, with the Wiser Wash technique, which carries out the bleaching process with only 1 glass of water (0.2 liters) and ozone, we saved an average of 32 liters of water per pair of jeans and eliminated the use of harmful chemicals.
Our jeans, produced without pumice stone and saving water, also reduce the effects that cause climate change by 59%.
Under our sustainability umbrella, we added to our collection tea leather, which emerges from a production process that provides circularity and reduces the carbon footprint. The collection uses leather made from Wastea fabric, obtained from 100 percent domestic tea plants in collaboration with Çaykur.
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We have brought the dominance of natural tones to our Colored Cotton collection. In our colored cotton collection, dominated by natural tones, we produced without using dyes and while saving water, thanks to naturally occurring colored heirloom cotton seeds. In this way, with our sustainable collection, we achieved up to 35% savings in energy and water and a 90% reduction in chemical use. In our collection made from non-GMO colored heirloom cotton seeds, we highlighted beige and light brown shades, with natural tones dominating.
Our collection, created with minimal print and embroidery details, was designed and produced with an approach that is friendly to skin and nature. In our collection, which favors natural and soft colors that are this season’s trend, the fabrics use natural colors produced from the extracts of plant waste that occurs naturally in nature and from clays formed by natural agents. Our collection takes its color from natural plant waste such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigofera and lavender leaves. During fabric dyeing and production, we paid attention to water and energy efficiency and took care to keep water consumption to a minimum.
In preparing our collection, in addition to using natural dyes, we also paid attention to water and energy efficiency by achieving 88% water and 55% energy savings during dyeing and production, and took care to protect the future.
Our Olive Leather Collection was created by bringing together 100% vegan, plant-based and 100% recyclable products. Our collection was prepared with vegan olive leather, which contains no animal fibers such as wool, fur or silk and in which no animal materials are used at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions in the production stage by 94%. In this way, we showed respect for nature and prevented waste generation.
With our Apple Skin Collection, produced by recycling the peels and pomace of industrially processed apples, in addition to the benefit we provide to the environment, we offered farmers the opportunity to earn a second income from waste management. In this way, we strengthened the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other raw materials that contain intensive chemicals by lowering energy consumption and emissions across the entire chain.
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