DeFacto is a company that stands out in its sector with its innovative, digital and dynamic perspective and has adopted the principle of "continuous development" with the vision of "Becoming the Fashion Brand that Best Offers Personalized Shopping Experience". Continuing its digitalization and e-commerce investments without slowing down, DeFacto aims to offer an uninterrupted and personalized shopping experience both in physical stores and online platforms with its omnichannel (multi-channel retailing) strategy by adapting to the changing balances and consumer habits in global trade.
It is committed to continuously adding value to its suppliers, employees and all other stakeholders by offering its customers a wide range of products that are affordable, appealing to every budget and suitable for every moment of the day with AI-powered product discovery and personalized recommendations in all sales channels it operates internationally.
Putting sustainability and environmentally friendly production processes at the center of its brand strategy, DeFacto aims to reduce its environmental impact by increasing energy efficiency and renewable energy use. At the same time, while empowering its employees to improve the in-store customer experience, DeFacto aims to gain competitive advantage with innovative products and the right collaborations in growing segments such as sportswear.
While designing its processes in the ecosystem in which it operates, it aims to maximize the personalized shopping experience with its environmentally and human sensitive approach, while ensuring operational excellence with excess inventory management and sustainability-oriented production processes.
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We carried the dominance of natural tones to our Colored Cotton collection. With our colored cotton collection, which is dominated by natural tones, we produced without using dyes and saving water thanks to the colored ancestor cotton seeds that exist spontaneously. In this way, we achieved up to 35% energy and water savings and 90% reduction in chemical use with our sustainable collection. In our collection, which we produced from non-GMO colored ancestor cotton seeds, we highlighted beige and light brown colors in the dominance of natural tones.
Our collection, created with minimal print and embroidery details, was designed and produced with a skin and nature friendly approach. In our collection, where natural and soft colors, the trend of the season, are preferred, natural colors produced from the extracts of plant wastes that occur spontaneously in nature and clays produced by natural factors are used in the fabrics. Our collection got its color from natural plant wastes such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigo fera, lavender leaf. During the fabric dyeing and production phase, we paid attention to water and energy efficiency and paid attention to minimum water consumption.
In addition to the use of natural dyes in the preparation of our collection, we have also considered water and energy efficiency by saving 88% water and 55% energy during the dyeing and production stages, and we have taken care to protect the future.
Our Olive Leather Collection was created by combining 100% vegan, plant-based and 100% recycled products. Our collection is made with vegan olive leather, which does not contain any animal fibers such as wool, fur and silk and does not use animal materials at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions by 94% during the production phase. In this way, we prevented waste production by respecting nature.
With the Apple Skin Collection, which we produced by recycling the peels and pulp of industrially processed apples, we not only benefited the environment but also offered farmers the opportunity to earn a second income from waste management, thus strengthening the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other chemical-intensive raw materials, reducing energy consumption and emissions along the entire chain.
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Our Sustainability Journey
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