Our Quality Policy

Our Quality Management System Policy

DeFacto is a company that stands out in its sector with its innovative, digital and dynamic perspective and has adopted the principle of "continuous development" with the vision of "Becoming the Fashion Brand that Best Offers Personalized Shopping Experience". Continuing its digitalization and e-commerce investments without slowing down, DeFacto aims to offer an uninterrupted and personalized shopping experience both in physical stores and online platforms with its omnichannel (multi-channel retailing) strategy by adapting to the changing balances and consumer habits in global trade.


It is committed to continuously adding value to its suppliers, employees and all other stakeholders by offering its customers a wide range of products that are affordable, appealing to every budget and suitable for every moment of the day with AI-powered product discovery and personalized recommendations in all sales channels it operates internationally.


Putting sustainability and environmentally friendly production processes at the center of its brand strategy, DeFacto aims to reduce its environmental impact by increasing energy efficiency and renewable energy use. At the same time, while empowering its employees to improve the in-store customer experience, DeFacto aims to gain competitive advantage with innovative products and the right collaborations in growing segments such as sportswear.


While designing its processes in the ecosystem in which it operates, it aims to maximize the personalized shopping experience with its environmentally and human sensitive approach, while ensuring operational excellence with excess inventory management and sustainability-oriented production processes.