Our Quality Policy

Our Quality Management System Policy

With the vision of “Becoming the Fashion Brand That Best Delivers a Personalized Shopping Experience,” DeFacto is a company that stands out in its sector with an innovative, phygital and dynamic perspective and has embraced the principle of “continuous improvement.” Continuing its digitalization and e-commerce investments without slowing down, DeFacto adapts to shifting balances in global trade and changing consumer habits and, with its omnichannel retail strategy, aims to offer a seamless and personalized shopping experience in both physical stores and online platforms.


Across all its international sales channels, it commits to continuously adding value for its suppliers, employees and all other stakeholders by offering customers a wide product range that is affordable, appeals to every budget and suits every moment of the day, with AI-supported product discovery and personalized recommendations.


Placing sustainability and environmentally friendly production processes at the center of its brand strategy, DeFacto aims to reduce its environmental impact by increasing energy efficiency and the use of renewable energy. At the same time, while empowering its employees to improve the in-store customer experience, it aims to gain a competitive advantage in growing segments such as sportswear through innovative products and the right partnerships.


While designing its processes within the ecosystem in which it operates, and achieving operational excellence through excess stock management and sustainability-focused production processes, it aims to maximize the personalized shopping experience with its approach that is considerate of the environment and people.