Since the day we were founded, we aim to make a difference in all the geographies we are present in and in every step we take.
We believe that our sustainability perspective is behind every moment we succeed in making a difference, from our products to our merchandising approach, from our digitalization journey to our human-centered business approach.
In our sustainability journey, which we have been continuing with firm steps for years, we set out with this understanding while creating our integrated perspective and align our sustainability strategy under 3 focus areas in order to make a difference for good. As we continue our journey to this end, we draw our strength from the value we create for our stakeholders.
As we look for ways to use our existing resources more efficiently;
"Inspired by Nature"
Thanks to our people-oriented working approach and the support of all our stakeholders, especially our employees, throughout our value chain;
"We Grow People-Oriented"
At the end of this journey, with the innovative products we have launched by taking the power of technology and digitalization behind us and with our operations all over the world;
"We Create Economic and Innovative Value"
In 2050, we prioritize many issues in our understanding of combating the climate crisis, which we have built on the foundations of working together with our stakeholders and mobilizing our entire ecosystem on our way to becoming net zero in our own operations. These priorities include reducing and zeroing our carbon footprint from our operations, minimizing the need for water in our production processes and designs, supporting circularity by using our textile wastes as input in different areas, and investing in sustainable products with their design, raw material use and product features.
Climate crisis and energy management
Efficient water consumption and wastewater
Circularity and waste management
Management of hazardous chemicals
Responsible supply chain management
Sustainable products
Sustainable raw material management
"We create economic and innovative value" with the innovative products we launch and our operations around the world. We believe that innovation and digitalization play a key role in achieving all our goals, and we focus on creating sustainable impact for the "future" as well as improving our economic performance.
Sustainable Economic Impact
R&D and Innovation
Product safety and quality
Protection of intellectual property rights
We strive to create an egalitarian work environment for our employees, where they can freely express their opinions, develop themselves while creating value for DeFacto and feel happy. We support our suppliers, with whom we work hand in hand while producing our products and supplying the raw materials required for production, to grow with us, and we care that they adopt our people-oriented way of doing business. We always pursue innovation and offer our customers quality, reliable and distinctive services and products. We work hard to make our customers' DeFacto experience the best it can be. We see benefiting the society we live in as one of our responsibilities, and we aim to create a long-term positive impact through our social investments.
Human Rights and Fair Working Conditions
Diversity, Inclusion and Equal Opportunity
Talent Management and Development
Employee Health, Safety and Welfare
Employee Engagement and Satisfaction
Contributing to Society
Customer Satisfaction and Engagement
We see the 3 focus areas that make up our sustainability approach and every step we take in this context as differentiators that carry us to future successes and our world to a better future.
We determine our priorities under our sustainability focus on the issues that most need to make a difference in our sector and trigger transformation for the better. At the point we have reached in our sustainability journey, today, we integrate our corporate and sustainability strategies and aim to create a strategic model that strengthens each other. At the end of this journey, we aim to quickly reach our "North Star", where we aim to be the fashion brand that offers the best personalized shopping experience as DeFacto, which is sustainable and makes a difference.
We see the 3 focus areas that make up our sustainability approach and every step we take in this context as differentiators that carry us to future successes and our world to a better future. We determine our priorities under our sustainability focus areas based on the issues that most need to make a difference in our sector and trigger transformation for the better. At the point we have reached in our sustainability journey, we are today integrating our corporate and sustainability strategies and aiming to create a strategic model that draws strength from each other. At the end of this journey, we aim to quickly reach our "North Star", where we aim to be the fashion brand that offers the best personalized shopping experience as DeFacto, which is sustainable and makes a difference.
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We carried the dominance of natural tones to our Colored Cotton collection. With our colored cotton collection, which is dominated by natural tones, we produced without using dyes and saving water thanks to the colored ancestor cotton seeds that exist spontaneously. In this way, we achieved up to 35% energy and water savings and 90% reduction in chemical use with our sustainable collection. In our collection, which we produced from non-GMO colored ancestor cotton seeds, we highlighted beige and light brown colors in the dominance of natural tones.
Our collection, created with minimal print and embroidery details, was designed and produced with a skin and nature friendly approach. In our collection, where natural and soft colors, the trend of the season, are preferred, natural colors produced from the extracts of plant wastes that occur spontaneously in nature and clays produced by natural factors are used in the fabrics. Our collection got its color from natural plant wastes such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigo fera, lavender leaf. During the fabric dyeing and production phase, we paid attention to water and energy efficiency and paid attention to minimum water consumption.
In addition to the use of natural dyes in the preparation of our collection, we have also considered water and energy efficiency by saving 88% water and 55% energy during the dyeing and production stages, and we have taken care to protect the future.
Our Olive Leather Collection was created by combining 100% vegan, plant-based and 100% recycled products. Our collection is made with vegan olive leather, which does not contain any animal fibers such as wool, fur and silk and does not use animal materials at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions by 94% during the production phase. In this way, we prevented waste production by respecting nature.
With the Apple Skin Collection, which we produced by recycling the peels and pulp of industrially processed apples, we not only benefited the environment but also offered farmers the opportunity to earn a second income from waste management, thus strengthening the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other chemical-intensive raw materials, reducing energy consumption and emissions along the entire chain.
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2030
2050
Our Sustainability Journey
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2023