After the smart store, DeFacto is now strengthening its steps towards the digitalization of the retail and ready-to-wear sector with the fijital smart store concept. A first in fashion in Turkey by bringing together physical and digital experience DeFacto, which put its "Fijital Smart" store at Torium Shopping Mall into the service of its customers, offers its customers the following services brings the convenience of online shopping to stores with the shopping experience realized.
DeFacto, one of the leading brands in the Turkish ready-to-wear sector, is launching a new era in merchandising. Retail and ready-to-wear strengthening its investments in the digitalization of the apparel industry, DeFacto is breaking new ground in Turkey with its new digital smart store in Istanbul Torium Shopping Mall.
At DeFacto Fijital Smart Store, which promises a brand new shopping concept to its customers, physical retail and digital purchasing opportunity The Fijital Smart Store offers visitors a fast, easy and comfortable shopping experience. In the Fijital Smart Store, customers have the opportunity to touch, try and choose the products, as well as the opportunity to buy the products they like on smart screens without going through the checkout line and payment processes. At the same time, thanks to the modern locating system, customers have a spacious and pleasant shopping experience.
Once customers have tried and liked the products, they can order their packages to the addresses of their choice through the online shopping kiosk and complete their payments in the most secure way through POS devices that also offer contactless payment options.
CEO İHSAN ATEŞ: "WE ARE PROUD TO BREAK ANOTHER GROUND IN OUR SECTOR"
Stating that they focus on creating consumer benefit with digitalization investments and that they are a pioneer in digitalization in retail, DeFacto CEO İhsan Ateş said, "DeFacto is a company that produces the technology it needs within its own structure as well as producing fashion. The pandemic that has affected the whole world has accelerated our digital transformation journey. Retail industry dynamics are rapidly evolving towards the digital world. We offer our customers the opportunity to have both physical and digital experiences and to 'Stay Safe'. We continue to offer experiences. Following our first Smart Store we launched last year, we have now opened the first DeFacto Fijital Smart Store concept, which is the output of our digitalization strategy, in Istanbul Torium Shopping Mall. Again, we are proud to break new ground in our sector." in a statement.
