DeFacto is strengthening its steps toward the digitalization of the retail and ready-to-wear sector with the phygital smart store concept, following the smart store. Bringing together physical and digital experiences, DeFacto has opened its “Phygital Smart” store, a first in fashion in Türkiye, at Torium Shopping Mall, bringing the convenience of online shopping to stores through a shopping experience carried out on digital screens.
DeFacto, one of the leading brands of the Turkish ready-to-wear sector, is starting a new era in retail. Strengthening its investments in the digitalization of the retail and ready-to-wear sector, DeFacto is achieving a first in Türkiye with its new phygital smart store opened at Istanbul Torium Shopping Mall.
At the DeFacto Phygital Smart Store, which promises customers a brand-new shopping concept, physical retail and the opportunity for digital purchasing are combined, giving visitors a fast, easy, and comfortable shopping experience. In the Phygital Smart store, in addition to being able to touch, try on, and choose products, customers can purchase the items they like from smart screens without going through checkout queues and payment processes. At the same time, thanks to the modern lighting system, customers enjoy a spacious and pleasant shopping environment.
After trying on and liking the products, customers can order their packages to any address they wish via the online shopping kiosk, and they can complete their payments in the safest way through POS devices that also offer a contactless payment option.
CEO İHSAN ATEŞ: “WE ARE PROUD TO SET ANOTHER FIRST IN OUR SECTOR”
Stating that they focus on creating consumer benefit through digitalization investments and that they are a pioneer in digitalization in retail, DeFacto CEO İhsan Ateş said, “In addition to producing fashion, DeFacto is a company that develops the technology it needs in-house. The pandemic, which has affected the whole world, accelerated our digital transformation journey. The dynamics of the retail sector are rapidly evolving toward the digital world. We continue to offer our customers experiences in which they can have both physical and digital experiences and ‘Stay Safe.’ Following our first Smart Store, which we launched last year, we have now opened the first DeFacto Phygital Smart store concept, the outcome of our phygital strategy, at Istanbul Torium Shopping Mall. We are once again proud to set a first in our sector.” he stated.
