Brands working to empower and support women were honored on 8 March, International Women’s Day. Apparel brand DeFacto was deemed worthy of the award with its ‘Happy Woman Movement’ and ‘Dreams from Fabric’ projects.
Brands that have adopted social equality of opportunity as a principle and work to empower and support women were honored on 8 March, International Women’s Day. At the event organized by the Women-Friendly Brands digital platform with limited attendance at İş Sanat Culture Center, apparel brand DeFacto was deemed worthy of the award with its ‘Happy Woman Movement’ and ‘Dreams from Fabric’ projects.
The brand, 56 percent of whose employees are women, launched the Happy Woman Movement in 2015, offering practices that go beyond positive discrimination for its female employees and granting additional privileges. With this project, working mothers are given half a day of leave support, and all female employees at the headquarters are allowed one day of remote work per month.
“WE SEE EQUAL WORK AND EQUAL PAY POLICY AS A FUNDAMENTAL REQUIREMENT”
Speaking at the award ceremony, DeFacto Human Resources Director Yeşim Çokeker noted that they continuously invest in the development of their employees, saying, “Since our founding, employee satisfaction has been the matter we care about most. We see the equal work and equal pay policy as a fundamental requirement that all sectors and industry players should prioritize. We have undertaken many projects aimed at women. In our Dreams from Fabric project, we send fabrics and accessories left over from DeFacto production to vocational high school students all across Türkiye, visit them in person to support their projects, and contribute to the development of the designers and industry representatives of the future. In this way, we raise awareness in both health and education at the same time. By taking our project beyond Türkiye’s borders, we will continue to contribute further to achieving gender equality, increase women’s employment and play a role in making women’s dreams come true. I celebrate this special day of all our women who add value to our lives and work to make our lives better along this path. I thank the Women-Friendly Brands digital platform very much for this award.”
