Having opened 22 new stores in 10 countries this year, DeFacto made a strategic move in its global brand vision in Berlin, the capital of Germany. DeFacto CEO İhsan Ateş said, “In Berlin, we offer more than shopping. We have designed a store experience that will pioneer the retail sector. We are bringing shopping and digital art together.”
The Berlin store is a turning point for DeFacto, which accelerated its globalization efforts in 2021 by opening 22 new stores in 10 countries. DeFacto CEO İhsan Ateş said, “We have invested in many countries to date. Together with our online operations, we reach our customers in 93 countries. Our Berlin store, however, is a turning point for our company. The step we have taken with Berlin is a sign that, in the coming period, we will play an active role in developed markets as well as emerging markets.”
A PIONEER FOR THE RETAIL SECTOR
DeFacto’s Berlin store is located on Tauentzienstraße, the city’s most famous shopping street, which resembles Istanbul’s ‘İstiklal Avenue’ and is home to stores of international fashion brands. Berlin also stands out as one of Europe’s cultural capitals.
