DeFacto Online General Manager Önder Senol Speaks at ShopTalk2023 in Barcelona
Global fashion company DeFacto took part in ShopTalkEurope 2023, held in Barcelona on 9-11 May 2023. At the event, DeFacto Online General Manager Önder Şenol announced that the company expects productivity to triple thanks to its JUMP UP project, which advances digitalization.
Launched in the US in 2016, ShopTalk is regarded as the world's largest platform for retail developments and innovations. More than 3,000 participants, including retail and technology companies as well as brand experts and analysts, present the latest trends and exchange knowledge there.
DeFacto Online General Manager Şenol Speaks at the “Supply Chain Innovations” Panel
At the “Supply Chain Innovations” panel, DeFacto Online General Manager Önder Şenol spoke about customer-focused and cost-effective delivery options together with Markus Schmid of McKinsey and Carlos Hernandez Bermejo, General Manager of Retail at Just Eat Delivery.
Şenol explained that with DeFacto's digital transformation project JUMP UP, the company has successfully combined the capabilities of its technology unit with the know-how of a fashion company, thereby achieving optimal synergy effects.
Noting that DeFacto is focused on delivering the best shopping experience for its customers, Önder Şenol described JUMP UP as DeFacto's forward-looking transformation project.
Noting that DeFacto has brought together its existing digital know-how and many years of technological expertise under the name JUMP UP, Şenol added: “More than 700 people are working on this forward-looking project. JUMP UP is the convergence of gamification, the use of the metaverse and omnichanneling, which are important industry trends. Thanks to JUMP UP, DeFacto aims to triple its efficiency this year.”
DeFacto operates in 93 countries across five continents with more than 500 stores, websites and online marketplaces. Growing with an omnichannel marketing strategy since 2016, the company is today a global fashion company that generates 41% of its revenue from its international operations. With an integrated marketing strategy based on comprehensive analysis of customer data, DeFacto continues to focus on improvement and customer satisfaction through personalized product recommendations, style advice and versatile delivery options.
DeFacto's vision: Make Customers Fall in Love!
According to Önder Şenol, the customer is always at the center of all company activities. Şenol made the following statement: “Personalizing service and experience is the most important principle for us. To reach customers in the best possible way, a user-friendly interface design on the website or app, a simple and secure payment system, a clear presentation of products and product features, and uncomplicated, trackable return and exchange processes are important.”
According to Şenol, customers should be able to find, choose and buy the products they want, where and when they want, as easily as possible, whether in the app, on the website or in store. Şenol points out that DeFacto wants to realize its vision in this direction by offering a shopping experience that makes customers “fall in love.”
