Retail, as the most dynamic and innovation-friendly sector of the world economy, is among the sectors most affected by rapidly developing technologies and digital transformation. Digitalization, which is rapidly spreading across every sector worldwide, has brought great momentum to the retail sector as well.
Technology is of great importance to DeFacto and is among the areas in which the most investment is made. In this context, DeFacto, which continues its technology investments, founded a technology company in 2015. At DeFacto Tekno, its technology company at Istanbul Teknopark, more than 100 software developers work on research and business development and on developing their own software. Adding yet another first to those it has brought to the ready-to-wear and fashion sector, DeFacto became the fashion brand that first implemented omnichannel most widely in Türkiye. With the investments it has made since 2015, it completed the omnichannel process in all stores across the country and made it available to customers as of 2016. DeFacto will continue to expand abroad with its e-commerce site and omnichannel. With this vision, for the first time in Türkiye, an executive with an online background joined the board of directors of a fashion retailer with DeFacto. This demonstrates DeFacto’s pioneering approach in the sector.
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We have brought the dominance of natural tones to our Colored Cotton collection. In our colored cotton collection, dominated by natural tones, we produced without using dyes and while saving water, thanks to naturally occurring colored heirloom cotton seeds. In this way, with our sustainable collection, we achieved up to 35% savings in energy and water and a 90% reduction in chemical use. In our collection made from non-GMO colored heirloom cotton seeds, we highlighted beige and light brown shades, with natural tones dominating.
Our collection, created with minimal print and embroidery details, was designed and produced with an approach that is friendly to skin and nature. In our collection, which favors natural and soft colors that are this season’s trend, the fabrics use natural colors produced from the extracts of plant waste that occurs naturally in nature and from clays formed by natural agents. Our collection takes its color from natural plant waste such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigofera and lavender leaves. During fabric dyeing and production, we paid attention to water and energy efficiency and took care to keep water consumption to a minimum.
In preparing our collection, in addition to using natural dyes, we also paid attention to water and energy efficiency by achieving 88% water and 55% energy savings during dyeing and production, and took care to protect the future.
Our Olive Leather Collection was created by bringing together 100% vegan, plant-based and 100% recyclable products. Our collection was prepared with vegan olive leather, which contains no animal fibers such as wool, fur or silk and in which no animal materials are used at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions in the production stage by 94%. In this way, we showed respect for nature and prevented waste generation.
With our Apple Skin Collection, produced by recycling the peels and pomace of industrially processed apples, in addition to the benefit we provide to the environment, we offered farmers the opportunity to earn a second income from waste management. In this way, we strengthened the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other raw materials that contain intensive chemicals by lowering energy consumption and emissions across the entire chain.
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