Technology

Retail, as the most dynamic and innovation-friendly sector of the world economy, is among the sectors most affected by rapidly developing technologies and digital transformation. Digitalization, which is rapidly spreading across every sector worldwide, has brought great momentum to the retail sector as well.

Technology is of great importance to DeFacto and is among the areas in which the most investment is made. In this context, DeFacto, which continues its technology investments, founded a technology company in 2015. At DeFacto Tekno, its technology company at Istanbul Teknopark, more than 100 software developers work on research and business development and on developing their own software. Adding yet another first to those it has brought to the ready-to-wear and fashion sector, DeFacto became the fashion brand that first implemented omnichannel most widely in Türkiye. With the investments it has made since 2015, it completed the omnichannel process in all stores across the country and made it available to customers as of 2016. DeFacto will continue to expand abroad with its e-commerce site and omnichannel. With this vision, for the first time in Türkiye, an executive with an online background joined the board of directors of a fashion retailer with DeFacto. This demonstrates DeFacto’s pioneering approach in the sector.