Our Global Operations

We continue our global operations in 100 countries

Since our founding, we have built our international growth strategy primarily around the MENA (Middle East and North Africa) and CIS (Commonwealth of Independent States) regions. Today, we run our operations in 100 countries and serve hundreds of millions of customers worldwide.

We have also made e-commerce, which has changed the dynamics of retail, one of our strategic priorities, and accordingly we have developed our defacto.com.tr e-commerce site and placed emphasis on this channel. In the countries we serve outside Türkiye, we continue to make sales through our e-commerce site, to expand omnichannel practices in which all communication and sales channels are run in an integrated way, and to grow our sales network with global sites as well.

In the medium term, by continuing our investments in offline, online and online marketplaces, we aim to be present in 180 countries and to become one of the leading global brands representing our country abroad.

Having succeeded in becoming the first brand that comes to mind when “accessible fashion brand” is mentioned, we offer our collections at affordable prices for those who want to look stylish and modern in every setting.

WE CONTINUE OUR GLOBAL OPERATIONS IN 100 COUNTRIES!

Available in Store & Online

Turkey I Türkiye

Germany I Deutschland

Morocco I Maroc I I المغرب

North Iraq I باشورى عيراق

Moldova I Republica Moldova

Ukraine I Україна

Egypt I مصر

South Iraq I جنوب العراق

Only In Stores

Germany I Deutschland

Albania I Shqiperia

Bosnia I Bosna i Hercegovina

Bulgaria I българия

Moldova I Republica Moldova

Morocco I Maroc I I المغرب

South Iraq I جنوب العراق

Georgia I

Montenegro I Crna Gora

North Iraq I باشورى عيراق

Macedonia I Северна Македонија

Malaysia I Malaysia

Egypt I مصر

Uzbekistan I O'zbekiston

Romania I România

Ukraine I Україна

Kazakhstan I қазақстан