Since our founding, we have built our international growth strategy primarily around the MENA (Middle East and North Africa) and CIS (Commonwealth of Independent States) regions. Today, we run our operations in 100 countries and serve hundreds of millions of customers worldwide.
We have also made e-commerce, which has changed the dynamics of retail, one of our strategic priorities, and accordingly we have developed our defacto.com.tr e-commerce site and placed emphasis on this channel. In the countries we serve outside Türkiye, we continue to make sales through our e-commerce site, to expand omnichannel practices in which all communication and sales channels are run in an integrated way, and to grow our sales network with global sites as well.
In the medium term, by continuing our investments in offline, online and online marketplaces, we aim to be present in 180 countries and to become one of the leading global brands representing our country abroad.
Having succeeded in becoming the first brand that comes to mind when “accessible fashion brand” is mentioned, we offer our collections at affordable prices for those who want to look stylish and modern in every setting.
Turkey I Türkiye
Germany I Deutschland
Morocco I Maroc I I المغرب
North Iraq I باشورى عيراق
Moldova I Republica Moldova
Ukraine I Україна
Egypt I مصر
South Iraq I جنوب العراق
Germany I Deutschland
Albania I Shqiperia
Bosnia I Bosna i Hercegovina
Bulgaria I българия
Moldova I Republica Moldova
Morocco I Maroc I I المغرب
South Iraq I جنوب العراق
Georgia I
Montenegro I Crna Gora
North Iraq I باشورى عيراق
Macedonia I Северна Македонија
Malaysia I Malaysia
Egypt I مصر
Uzbekistan I O'zbekiston
Romania I România
Ukraine I Україна
Kazakhstan I қазақстан
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We have brought the dominance of natural tones to our Colored Cotton collection. In our colored cotton collection, dominated by natural tones, we produced without using dyes and while saving water, thanks to naturally occurring colored heirloom cotton seeds. In this way, with our sustainable collection, we achieved up to 35% savings in energy and water and a 90% reduction in chemical use. In our collection made from non-GMO colored heirloom cotton seeds, we highlighted beige and light brown shades, with natural tones dominating.
Our collection, created with minimal print and embroidery details, was designed and produced with an approach that is friendly to skin and nature. In our collection, which favors natural and soft colors that are this season’s trend, the fabrics use natural colors produced from the extracts of plant waste that occurs naturally in nature and from clays formed by natural agents. Our collection takes its color from natural plant waste such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigofera and lavender leaves. During fabric dyeing and production, we paid attention to water and energy efficiency and took care to keep water consumption to a minimum.
In preparing our collection, in addition to using natural dyes, we also paid attention to water and energy efficiency by achieving 88% water and 55% energy savings during dyeing and production, and took care to protect the future.
Our Olive Leather Collection was created by bringing together 100% vegan, plant-based and 100% recyclable products. Our collection was prepared with vegan olive leather, which contains no animal fibers such as wool, fur or silk and in which no animal materials are used at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions in the production stage by 94%. In this way, we showed respect for nature and prevented waste generation.
With our Apple Skin Collection, produced by recycling the peels and pomace of industrially processed apples, in addition to the benefit we provide to the environment, we offered farmers the opportunity to earn a second income from waste management. In this way, we strengthened the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other raw materials that contain intensive chemicals by lowering energy consumption and emissions across the entire chain.
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2030
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Our Sustainability Journey
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