As the most dynamic and open to innovation sector of the world economy, retail is one of the sectors most affected by rapidly developing technologies and digital transformation. Digitalization, which is rapidly spreading in every sector around the world, has also provided great mobility in the retail sector.
Technology is of great importance for DeFacto and is one of the most invested areas. In this context, DeFacto continued to invest in technology and established a technology company in 2015. At DeFacto Tekno technology company in Istanbul Teknopark, DeFacto works on research and business development and developing its own software with over 100 software developers. DeFacto became the first fashion brand to implement omnichannel for the first time in Turkey by adding a new one to the firsts it brought to the ready-to-wear and fashion industry. With the investments it has made since 2015, it completed the omnichannel process in all stores across the country and offered it to the service of customers as of 2016. DeFacto will continue to expand abroad in its e-commerce site and omnichannel. With this vision, DeFacto is the first fashion retailer in Turkey to have an online-based executive on its board of directors. This reveals DeFacto's pioneering approach in the sector.
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DeFacto Perakende Tic. Aş
DeFacto Plaza Basın Ekspres Yolu Bahariye Cad. No.31 34303 Halkalı Küçükçekmece İSTANBUL
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We carried the dominance of natural tones to our Colored Cotton collection. With our colored cotton collection, which is dominated by natural tones, we produced without using dyes and saving water thanks to the colored ancestor cotton seeds that exist spontaneously. In this way, we achieved up to 35% energy and water savings and 90% reduction in chemical use with our sustainable collection. In our collection, which we produced from non-GMO colored ancestor cotton seeds, we highlighted beige and light brown colors in the dominance of natural tones.
Our collection, created with minimal print and embroidery details, was designed and produced with a skin and nature friendly approach. In our collection, where natural and soft colors, the trend of the season, are preferred, natural colors produced from the extracts of plant wastes that occur spontaneously in nature and clays produced by natural factors are used in the fabrics. Our collection got its color from natural plant wastes such as lavender, olive leaf extract, walnut shell, pomegranate peel, indigo fera, lavender leaf. During the fabric dyeing and production phase, we paid attention to water and energy efficiency and paid attention to minimum water consumption.
In addition to the use of natural dyes in the preparation of our collection, we have also considered water and energy efficiency by saving 88% water and 55% energy during the dyeing and production stages, and we have taken care to protect the future.
Our Olive Leather Collection was created by combining 100% vegan, plant-based and 100% recycled products. Our collection is made with vegan olive leather, which does not contain any animal fibers such as wool, fur and silk and does not use animal materials at any stage of the production process.
By using vegan leather, a natural and alternative raw material, we reduced carbon emissions by 94% during the production phase. In this way, we prevented waste production by respecting nature.
With the Apple Skin Collection, which we produced by recycling the peels and pulp of industrially processed apples, we not only benefited the environment but also offered farmers the opportunity to earn a second income from waste management, thus strengthening the circular economy ecosystem. Our collection not only reduced waste management costs, but this natural waste also replaced other chemical-intensive raw materials, reducing energy consumption and emissions along the entire chain.
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